Sugarhouse Strong

Recently the #SugarhouseStrong campaign stopped by to interview our CEO and founder Charlie Bessey about Coalatree and our storefront. The Sugarhouse Strong project was started by the Sugarhouse council to highlight business in the area and tell their stories. Check out the video, and read more about our brand below.

For those who are new to the brand, Coalatree designs eco-minded gear and apparel for the adventurer in everyone, from athletes and photographers to your average city folks and weekend warriors. It’s our passion to bring elements of the outdoors and city life together. Whether you’re summiting the tallest peaks or lounging around town with friends, our products are practical, stylish, and functional. Being ready for anything is what we’re all about.

To us, a MTN2CTY lifestyle is one of adventure, freedom, and ease. We wake up early to catch sunrise on a ridge before seamlessly transitioning into the office. We’re out on the town on a Friday night with friends then up for dawn patrol on powder days. To Greet the Outdoors is to be ready to pack our bags, hit the road, run the trails, and explore.

We are always looking for ways to give back to our local and global community; we wouldn't be where we are today without your support! Each year we use surplus fabric to create warm blankets for the homeless in our hometown of Salt Lake City, Utah. We also partner with local organizations to maintain the hiking and biking trails we frequent and to protect the integrity of our watersheds.

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